The global cloth diaper market size was valued at USD 3.07 billion in 2023. The market is expected to reach USD 5.33 billion by 2030 with a CAGR of 8.2% during the forecast period. Increasing awareness for feminine hygiene products such as tampons, diapers, and pads among women is set to surge product demand. Rising demand for alternatives to disposable products is expected to propel the market course in a growing direction. Fortune Business Insights™ shares this information in its report titled “Cloth Diaper Market, 2024-2030.”

Information Source:

https://www.fortunebusinessinsights.com/cloth-diapers-market-103901 

Top Key Companies Covered in the Cloth Diaper Market

  • The Procter & Gamble Company (U.S.)
  • Babeegreens (U.S.)
  • Thirsties Baby (U.S.)
  • Modern Cloth Nappies (U.K.)
  • Cotton Babies, Inc. (U.S.)
  • LittleLamb (K.)
  • Com (U.S.)
  • Kinder Cloth Diaper Co. (U.S.)
  • Navashya Consumer Products Pvt. Ltd. (India)
  • Happy BeeHinds Cloth Diaper Company (U.S.)

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Preference for Sustainable Nappies to Drive Product Expansion

It is projected that growing consumer demand for eco-friendly diapers composed of natural fibers like hemp, bamboo, natural cotton, and microfiber will propel the growth of the cloth diaper business. The aging population's growing preference for adult briefs made of biodegradable and compostable materials to prevent skin irritation during throwaway product use is driving the market's expansion. The market is expected to benefit from an increase in demand for cotton boxers and briefs with better absorption qualities to alleviate incontinence issues.



However, it is anticipated that the industry players' frequent, disorganized supply of nappy products at competitive prices will hinder market expansion.

Segments

Babies Segment to Lead Due to Increasing Spending on Childcare Products

The market is segmented into adult and baby end consumers. Because a large portion of the parent population spends money on childcare supplies, the babies category is expected to dominate. The babies section is further divided into luxury and affordable categories. Middle-class families are the ones driving the economic divide between the two, favouring affordable pre-fold and flat diapers for their infants. The demand for luxurious pocket, fitted, and all-in-one diapers that are pleasant and kind to skin is what drives the premium market. The adult market is fueled by an increase in the number of working women and their expenditure on high-end cotton briefs.

Offline Channel to Lead the Segment due to Easy Availability of Hygiene Products 

The online and offline markets are separated based on the distribution channel. Because convenience stores and supermarkets frequently offer baby care items at reduced rates to boost product demand and support offline segmental sales, a significant portion of the market is anticipated to be offline. The offline segment consists of a variety of distribution channels, including convenience stores, hypermarkets & supermarkets, and pharmacies.



The market is divided geographically into South America, Asia Pacific, Europe, North America, and the Middle East and Africa.

Regional Insights

Asia Pacific to Have Dominance in Market Share Due to Highest Market Valuation

Asia Pacific is expected to govern the cloth diaper market share as it reached the valuation of USD 1.2 billion in the year 2022, with the largest share being held by Chinese and Southeast Asian countries. According to the World Bank Group, in 2021, nearly 29% of the Japanese population was aged 65 years and above compared to 28% in 2019.

The market in the North American region is driven by the rising number of single-parent households and their spending on infant care products, which is favoring the product revenues. According to the U.S. Census Bureau, there were 9.5 million single-person households in the U.S., and single-mother households made up more than 80% of such households in the country in 2020.

The European market is set to have significant growth due to governmental and water supply management agencies focusing on introducing reusable diaper-related awareness campaigns to reduce waste generation due to disposable nappies and wipes.

Competitive Landscape

Enhancement of Product Portfolio by Key Players to Develop Market Trajectory

Key market players have been launching new products to enhance their product portfolio. In May 2021, the Procter & Gamble Company launched ‘Pampers Pure Protection Hybrid Diapers', a range of premium and super absorbent fabric-based diapers that can be disposed of or reused by babies. They are furnished with reusable cloth diaper covers and disposable inserts and enhanced leakage protection features. The new range of products is set to propel market growth.

Key Industry Development:

  • December 2022: TerraCycle, a waste management company based in the U.S., launched a cotton nappies supply service under its reuse platform Loop in the U.S.